If you are starting off as a new notary and are unsure of how you can find new clients, we’re hoping that this blog will help you. Some notaries have existing connections with real estate agents, title companies and others that can bring in a stream of steady leads. For those that are starting from scratch, there are a few ways you can bring in “leads” or “clients”.
- You can go to networking events
- You can cold call companies about your service
- You can join Facebook groups to promote your service
- You can hand out business cards at local businesses
- You can tell your family and friends about what you do and spread via word or mouth
All of these are ways you can promote your business but there is a way we feel works better overtime and brings better results. This is Google Maps Marketing, otherwise known as Google My Business.
What is Google My Business?
When you go onto Google and search for “notary near me” or “mobile notary in San Francisco”, you get 3 types of results.
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Paid Ads
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- Paid Ads on Google are just what they sound like. Paid Ads. You have to pay to get on top of Google with these types of ads. Depending on where you live, it can cost anywhere from $1-$10 everytime someone clicks on your ad. You’ll need at least $500 a month to start running Google ads in some areas.
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Google Map Listings
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- Google Map Listings usually fall under the paid ads on Google. These are listings of businesses that are located in your area or service your area. These businesses can be called directly from Google.
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- These organic / SEO listings are listings that you need a website for. Google my business offers you a free website and overtime you can get your website to rank higher on Google as well. Google Map listings will get more views that organic / SEO listings so we will be focusing on those today.
What are the benefits of Google My Business?
Why should you care about having your notary business listed up there? Well, in this case, if you are located in San Francisco, you can see that there are about 2,500 people looking for these services every month.
In this type of marketing, if you rank #1 on Google, you can attract about 20-30% of the people searching to your Google page. So let’s say about 800 people per month look at your Google profile. From here, on average about 2-10% of people convert. This means you can get between 16 – 80 new clients every month. This is something that would increase overtime, so at first you may get only 2-3 people calling you per week. But after some time you’ll start noticing more and more people calling you as your profile starts ranking higher.
How do you get your profile to rank higher?
The easiest way for you to get your profile to rank higher is to get reviews for your Google profile. Every time you notarize a document for someone and they have a good experience, ask them for a review afterwards. As you get more reviews, Google will move your profile up the ranks and you’ll get more people to visit your profile. Below, you can see how Google ranks the notaries with the most reviews on top.
How To Get Started
You can get started by going to https://www.google.com/business/ and creating an account for free. You can watch a video here below with step by step instructions.
Final Thoughts
Google My Business is a great way for a notary to start growing their business and getting more clients at no cost. You can set up a profile for absolutely free! Once you set up your profile and fill it out, as you get reviews, overtime your profile ranks higher on Google. We hope this information we provided was helpful and any feed back you can provide to us will be greatly appreciated for future content we create for all of you.
Want Even More Leads?
We also help notaries that join our notary directory set up their Google My Business profiles. You can join our notary directory for free today or you can sign up for a featured profile and we’ll help you set up your Google My Business profile and manage it for you as well! Contact us today if you are looking for a notary website, online marketing or just want to join our notary directory. Our notary directory helps people across the USA find mobile notaries near them.
